Category: Connecting to Local Communities

WDIV Presents ‘Coronavirus Crisis: The Vaccines’

On April 14, WDIV-TV (Detroit) presented a live, hour-long special called “Coronavirus Crisis: The Vaccines.” The hour-long primetime special was hosted by anchors Devin Scillian and Kimberly Gill along with the station’s Good Health Medical Expert Dr. Frank McGeorge. McGeorge interviewed Dr. Anthony Fauci, Chief Medical Advisor to President Biden, about why he thinks things… read more

WKHM’s Scott Clow Wears Dress to Raise Money for Charity

In an effort to promote Covid-19 vaccination on the first day it becomes eligible to anyone 18 and over, while also raising money for a good cause, WKHM-FM’s (Jackson) Scott Clow of the K-105.3 Morning Show took a celebrity up on a special challenge. Comedian Amy Schumer recently donned a formal evening gown when she… read more

WCFX to Present Drive-Through Easter Event

On Saturday, April 3, Grenax Broadcasting’s WCFX-FM (Clare/Mt. Pleasant) will host the Mt. Pleasant Parks and Recreation Great Egg Rec N’ Ramble, a drive-thru Easter event for community members to enjoy. The event is presented by Graff Mt. Pleasant and takes place from 1-4 p.m. Community members can drive to different locations to get goodie bags… read more

WLNS Hosts Digital Town Hall on Mental Health

On March 17, Nexstar Broadcasting’s WLNS-TV (Lansing) hosted a one-hour digital Townhall focused on Mental Health. The event was streamed live on the station’s website as well as Facebook. Experts answered viewer questions and discussed a number of topics, and resources available for those struggling with mental illness.  Viewers were able to submit a question… read more

Scripps Media Airs ‘Hidden Bias of Good People’ on Michigan Stations

As part of its commitment to creating a better-informed world, The E.W. Scripps Company has been airing a commercial interruption-free special on its local television stations across the country to spark a national dialogue around implicit bias while advancing conversations at the local level in the 41 markets where it operates.  The stations in Michigan… read more

iHeart West Michigan Raises $95,000 for Dégagé Ministries

On February 5, iHeartMedia/West Michigan held its fourth annual “Day of Hope” on its WOOD-AM/FM and WBFX-FM (BIG 101.3), collecting $95,000 for Grand Rapids homeless shelter Dégagé Ministries. On-air personalities from the stations, broadcasted live from 5 a.m. – 6 p.m. that day, sharing stories of hope from the men and women Dégagé has served.  Due… read more

WRSR Raises Over $64K for Food Bank of Eastern Michigan

Krol Communication’s WRSR-FM (Flint) held its annual “Fox Feeding Frenzy” on February 26 and raised an incredible $64,662.74 for the Food Bank of Eastern Michigan.  The 12-hour Radiothon was held on-air and on Facebook Live. The Food Bank of Eastern Michigan provides food and water for its 415 partner agencies in 22 counties across Michigan. … read more

Entercom Detroit Launches Vaccinate Michigan Initiative

Entercom has teamed up with Detroit sports partners Detroit Lions, Tigers, Red Wings and Pistons to launch a new community initiative “Vaccinate Michigan.” As part of the campaign, WXYT 97.1 The Ticket, WYCD 99.5, WOMC 104.3, WDZH ALT 98.7 and Newsradio WWJ Newsradio 950 are airing state-approved public service announcements about the COVID-19 vaccination and… read more

WYCD’s Steve Grunwald in the Cold to Raise $50,000 for Ronald McDonald House

This week, Steve Grunwald from the Josh, Rachael and Grunwald morning show on WYCD-FM (Detroit) is spending time in the cold to raise $50,000 for the Ronald McDonald House.  He’s been sleeping in a tent on the patio in the garden at the Ronald McDonald house in Downtown Detroit and will stay put until every… read more

WWJ’s 18th Winter Survival Radiothon For THAW raises $416K in Heating Assistance

Entercom’s WWJ-AM (Detroit) held its 18th Annual Winter Survival Radiothon for THAW (The Heat And Warmth Fund) on February 12, raising $416,000 in Heating Assistance for Detroit area residents in need.  The 14-hour radiothon raised donations to keep families safe and warm this winter by bidding on items in the Online Auction. Many have generously… read more